Hola! I’m   a Product Designer, passionate about turning complex challenges into intuitive, beautiful digital experiences.

Hola! I’m   a Product Designer, passionate about turning complex challenges into intuitive, beautiful digital experiences.

Close-up portrait of a person
Close-up portrait of a person

Hola! I’m   a Product Designer, passionate about turning complex challenges into intuitive, beautiful digital experiences.

Close-up portrait of a person

I combine a visual designer's eye with a product strategist's mindset to build experiences that feel as good as they look.

I combine a visual designer's eye with a product strategist's mindset to build experiences that feel as good as they look.

[01] About me

Crafting digital experiences with heart, and a lot of [mate🧉]

Crafting digital experiences with heart, and a lot of [mate🧉]

I believe the best products aren't just easy to use—they feel delightful and cohesive, whether it's a mobile app interface or the unboxing of a physical credit card.

Because my foundation is in graphic design from Buenos Aires, I approach UX with a deep appreciation for visual craft and brand identity. Over the past 5+ years, I’ve done everything from running physical usability labs to architecting massive design systems—always aiming for that sweet spot where deep user empathy drives measurable business growth.

When I step away from Figma, my biggest priority is spending time with my toddler. Otherwise, you’ll find me organizing my home, getting my hands dirty in the garden, or catching up with friends over a fresh brew of mate.

I believe the best products aren't just easy to use—they feel delightful and cohesive, whether it's a mobile app interface or the unboxing of a physical credit card.

Because my foundation is in graphic design from Buenos Aires, I approach UX with a deep appreciation for visual craft and brand identity. Over the past 5+ years, I’ve done everything from running physical usability labs to architecting massive design systems—always aiming for that sweet spot where deep user empathy drives measurable business growth.

When I step away from Figma, my biggest priority is spending time with my toddler. Otherwise, you’ll find me organizing my home, getting my hands dirty in the garden, or catching up with friends over a fresh brew of mate.

[02] What I do

What’s in my toolkit (besides my thermos and yerba).

What’s in my toolkit (besides my thermos and yerba).

UX/UI Design

Crafting intuitive, user-centric interfaces from wireframes to high-fidelity prototypes.

UX/UI Design

Crafting intuitive, user-centric interfaces from wireframes to high-fidelity prototypes.

Design Systems

Architecting scalable, organized component libraries that bridge the gap between design and engineering.

Design Systems

Architecting scalable, organized component libraries that bridge the gap between design and engineering.

Branding

Shaping cohesive visual identities that tell a story across every touchpoint.

Branding

Shaping cohesive visual identities that tell a story across every touchpoint.

Graphic Design

Applying a deep understanding of typography, layout, and visual hierarchy to elevate digital products.

Graphic Design

Applying a deep understanding of typography, layout, and visual hierarchy to elevate digital products.

[03] Awards & Recognition

Because great products are built by great teams.

Because great products are built by great teams.

Incredible milestone for the Vivino product, the true highlight has been the team itself. I firmly believe that the best digital experiences are never built in a vacuum, they are the result of teams who trust, challenge, and elevate each other every single day.

Incredible milestone for the Vivino product, the true highlight has been the team itself. I firmly believe that the best digital experiences are never built in a vacuum, they are the result of teams who trust, challenge, and elevate each other every single day.

Close-up portrait of a person

Ready to build something beautiful together?

Check my previous work

or get in touch on

✺ Flor ✺

Close-up portrait of a person

Ready to build something beautiful together?

Check my previous work

or get in touch on

✺ Flor ✺